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The Right Advice – Vehicle Graphics

Rock Solid Graphics
Advertise on the Move

OUR GUIDE TO HELP YOU GET THE BEST FROM YOUR VEHICLE GRAPHICS

GET YOUR BRAND NOTICED

Mobile marketing opportunities are one of the key advantages of using vehicle graphics for advertising. With your vehicle acting as a moving billboard, you have the unique ability to reach a wide range of potential customers in various locations. Unlike traditional forms of advertising that are stationary or limited in reach, vehicle graphics allow you to target specific areas or demographics by strategically driving your vehicle in high-traffic areas where your target audience is likely to be present.

 

By taking advantage of mobile marketing opportunities, you can effectively reach customers who may not have been exposed to your brand otherwise. Whether you’re driving around town, parked at a business event, or stuck in traffic, your vehicle graphics continue to work for you, constantly promoting your business and increasing your brand visibility.

 

This flexibility and reach make mobile marketing an invaluable aspect of vehicle graphics advertising. It allows you to extend your marketing efforts beyond your physical location, ensuring that your message is seen by potential customers wherever your vehicle goes. With vehicle graphics, you have the power to reach customers in a way that traditional advertising methods simply can’t match.


CONFIDENCE IN YOUR BRAND

Having vehicle graphics on your vehicle not only helps with advertising and increasing brand visibility, but it also adds an element of professionalism and credibility to your business. When potential customers see a vehicle with eye-catching and well-designed graphics, it immediately gives them a sense of confidence in your brand and the services you provide.

 

Vehicle graphics convey that you are a legitimate and established business, willing to invest in marketing efforts to promote your services. It shows that you take your business seriously and are committed to making a strong impression on your target audience.

In addition to showcasing your brand, vehicle graphics can also display important information such as contact details and services offered. This makes it easier for potential customers to reach out to you and learn more about what you have to offer.]

 

The professional appearance of vehicle graphics sets you apart from competitors who may not have invested in this form of advertising. It demonstrates that you are a step ahead in terms of marketing strategies and customer engagement.

 

Overall, the addition of vehicle graphics enhances your business’s professionalism and credibility, making a lasting impression on potential customers and helping to establish your brand as a trustworthy and reputable option in your industry.

CHOOSING THE RIGHT GRAPHIC OPTIONS

When it comes to vehicle graphics, there are several options to choose from, each with its own unique benefits and design possibilities. 

FULL WRAP

One popular type of vehicle graphic is a full vehicle wrap, which covers the entire surface of the vehicle with a custom-designed vinyl wrap. Full wraps are highly effective in grabbing attention and can completely transform the look of your vehicle.

Another option to consider is a partial wrap, which covers a portion of the vehicle’s surface. 

PART WRAP

Partial wraps are a more budget-friendly option and can still make a big impact with the right design. They can be strategically placed to highlight certain areas of your vehicle, such as the sides or back, while leaving other areas untouched.

REGULAR GRAPHICS

If you prefer a more subtle approach, regular vehicle decals or lettering are a great choice. Decals are vinyl stickers that can be applied directly to your vehicle’s surface. They can be used to display your logo, contact information, or other important details about your business.

Finally, if you want to change your vehicle graphics frequently or on a seasonal basis, magnetic signs are a convenient option. These signs can be easily applied and removed as needed, allowing for maximum flexibility and customisation.

When considering the different types of vehicle graphics, it’s important to think about your specific needs and goals. Whether you want to make a bold statement with a full wrap or keep it simple with decals or lettering, vehicle graphics offer endless possibilities for promoting your business.

DESIGNING & INSTALLING YOUR GRAPHICS

Choosing the right design for your vehicle graphics is crucial in effectively promoting your business and attracting customers. When it comes to designing your vehicle graphics, we can help you realise your vision with an impactful design creating the desired message, along with the wide range of vinyl finishes and any specific ideas or concepts you have in mind.

Our designer will then use their expertise to create a visually appealing and impactful design that aligns with your brand identity  that effectively promote your business and leave a lasting impression on potential customers.

Once you have signed off your design it’s time to install them on your vehicle. Proper installation is crucial to ensure that your graphics look professional and last for a long time. 

MEASURING THE SUCCESS

Measuring the success of your vehicle graphics is an essential step in evaluating the effectiveness of your advertising campaign. It allows you to determine the impact of your vehicle graphics and make informed decisions about future marketing strategies. 

Here are a few ways to measure the success of your vehicle graphics:

  1. Track inquiries and leads: One of the most direct ways to measure the success of your vehicle graphics is to track the number of inquiries and leads generated as a result. Ask customers how they heard about your business and keep a record of the responses. This will give you a clear indication of how many people were attracted to your business through your vehicle graphics.
  1. Monitor website traffic: If your vehicle graphics prominently display your website address, you can track website traffic to determine if there has been an increase since the graphics were applied. Analyse the data to see if there is a correlation between website traffic and the exposure your vehicle graphics receive.
  1. Social media engagement: Monitor your social media channels for any increase in engagement or followers since the installation of your vehicle graphics. Increased social media activity can be an indication that your graphics are catching people’s attention and sparking interest in your business.
  1. Customer feedback and testimonials: Take note of any positive feedback or testimonials from customers who mention seeing your vehicle graphics. This indicates that your graphics are leaving a lasting impression and contributing to the overall success of your marketing efforts.
  1. Compare sales and revenue: Keep track of your sales and revenue before and after the installation of your vehicle graphics. If you notice an increase in sales or revenue during the period when your vehicle graphics are in use, it is a good indication that they are contributing to the success of your business.

By measuring the success of your vehicle graphics, you can assess their impact on your business and make informed decisions about future marketing strategies. It’s important to regularly evaluate the effectiveness of your graphics to ensure that they continue to generate positive results for your business.

We’re the experts that can help you with your vehicle graphics.